Marketing the IT Organization Internally

Course Information: Date and location TBD, Portland, OR metro area Please click the button below and fill out the form to be added to the waiting list for Marketing the IT Organization Internally. Notify Me

Instructor Ouellette & Associates Trainer Through a series of IT-specific consulting and professional development services, Ouellette & Associates Consulting, Inc (O&A) has helped its clients embed the new mind set, develop the new skill set and provide the new tool set necessary to build a consultative, client-focused and marketing-oriented IT culture… Learn More About Ouellette & Associates >>

Overview

Marketing is one of the most misunderstood words in the business language. Most people perceive marketing as negative and something only marketing professionals do. Thus, it is tremendously underutilized by organizations that are left functioning merely as reactive, product pushing, order takers. By marketing, we mean, “creating an awareness of your value.” This two-day workshop led by Ouellette & Associates expert consultants will help your IT organization focus on benefits and solutions, not features and products. It will also provide you with several practical ways to position your organization as the “provider of first choice” and for high payoff business opportunities. Audience – IT Executive to Staff level